start here
Choose the audit that fits your business
Ecommerce Analytics Audit
A deep-dive audit of your ecommerce performance, built around your Shopify data, Google Analytics 4, and your marketing channels (Meta / Google Ads, if applicable). I’ll connect the dots between traffic quality, product performance, conversion rate, and paid efficiency – so you know what’s driving revenue and what to do next.
Timeline
Delivered asynchronously within 10–14 days from intake + access.
Availability
Limited monthly capacity to keep reviews thorough. If my calendar is full, you can join the waitlist for the next opening.
WHAT YOU’LL RECEIVE
A written findings report + action plan focused on ecommerce levers—conversion rate, AOV, funnel drop-offs, and paid performance (CTR/CPC/ROAS, if applicable)—plus a Loom walkthrough and one round of Q&A for clarification.
Service + Coaching Analytics Audit
A deep-dive audit of your lead flow and revenue path—built around your website analytics and the tools you use to sell (payments, forms, email, booking, etc.). I’ll analyze where people enter, where they bounce or drop off, and what actually turns visitors into leads—and leads into clients—so you can focus on the steps that drive revenue.
timeline
Delivered asynchronously within 10–14 days from intake + access.
Availability
Limited monthly capacity to keep reviews thorough. If my calendar is full, you can join the waitlist for the next opening.
WHAT YOU’LL RECEIVE
A written findings report + action plan focused on service metrics—traffic → lead conversion, key page engagement (bounce/scroll/time), inquiry-to-booked rate (where available), and offer performance—plus a Loom walkthrough and one round of Q&A for clarification.
Why This Works
Most businesses don’t need more data, they need direction.
You already have plenty of numbers. The missing piece is interpretation: what matters, what’s noise, and what to do next. This audit is designed to turn your existing data into clear priorities.
What this audit does:
- Reduces overwhelm: simplifies your metrics into the few signals that matter
- Replaces guessing with direction: ties performance back to decisions you can make
- Creates priorities: a focused plan so you’re not “optimizing everything” at once
Why Trust Me
Hi, I’m Madi! Analytics and performance are what I do every day.
I’ve worked in ecommerce for 7 years, close to the decisions that actually move revenue (site performance, merchandising, SEO, and paid + organic). That’s where I learned what founders really need: clarity and priorities, not more charts.
Today, I’m still hands-on in campaign execution and measurement, turning performance data into “do this next” actions. Haas & Co. is the focused, founder-friendly version of that work.
How it works
1
Choose Audit
Pick the lane that fits your business and click “Learn more” to get started.
2
Intake & Access
Complete a short intake form and share read-only access to your tools.
3
Review & build report
I audit your data end-to-end and turn it into prioritized findings + next steps.
4
Delivery & Q&A
Receive your report + Loom walkthrough, plus one round of Q&A for clarity.
Pricing
Founder Pricing (available for a limited time)
$1,000
✓ One time review delivered in 10-14 days
✓ Written findings report
✓ Prioritized action plan
✓ Loom Walkthrough
✓ One round of Q&A
✓ No ongoing Commitment
FAQ
What tools do you need access to?
Read-only access to whatever you use to track performance. For ecommerce, that’s usually Shopify + GA4 (and Meta/Google Ads if applicable). For service/coaching, it’s typically GA4 plus your booking/forms/payment tools (Stripe, Calendly, Kajabi, etc.). If you’re not sure what applies, the intake form will guide you.
do we have to do a call?
No. This is designed specifically for busy founders who are already packed with meetings. The entire process is asynchronous and flexible. you’ll get a written report + Loom walkthrough you can watch on your schedule, plus one round of Q&A for clarification. No live calls required.
What if I’m not running ads?
That’s totally fine. The audit still covers traffic quality, on-site behavior, conversion points, and revenue performance based on the data you do have. If ads aren’t part of your mix, we simply focus on the levers that are.
What if tracking is messy?
Also common. I include a tracking sanity check and will call out anything that makes the data unreliable. If something is too broken to interpret confidently, I’ll tell you what’s missing and what to fix first—so you’re not making decisions off bad inputs.
How does Q&A work?
After delivery, you get one round of Q&A to clarify anything in the report or walkthrough. You’ll send your questions in a single message (email), and I’ll respond with answers — either written or via a short Loom, depending on what’s clearest.
What happens after I get the plan?
You’ll have a prioritized action plan you can start implementing immediately, plus a simple monthly self-check framework to track whether changes are working. Most clients use the audit to guide their next 30–90 days of decisions.
How quickly can we start?
As soon as you submit the intake form and share access, you’re in the queue. If I’m at capacity, I’ll let you know the next available start window.
Do you implement changes?
Not at this time. This is a fixed-scope audit (not ongoing management), but I make the recommendations as clear and actionable as possible so you feel confident implementing them yourself or handing them to your team. You’ll get prioritized next steps, what to do first, and how to tell if it’s working.
